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heyGuide

— HR software for parental leave and caregiving

EAP reimagined: integrated support through every life stage with heyGuide

heyGuide Geräte-unabhängig nutzen

Do you already do a lot for parents and family caregivers? But does it really reach your employees? 

Classic EAPs reach usage rates of only 2 to 5%. They simply get lost. Good life stage support needs an intelligent system that can navigate.  

heyGuide is the activation layer for an excellent employee experience. heyGuide understands the user's challenge, makes visible what already exists in the company, knows internal processes and involves managers too.

heyGuide automatically and smartly navigates employees and their managers through parental leave and caregiving. 

>500 employees supported

since 2022

Available in DE, AT, CH & UK

heyGuide Geräte-unabhängig nutzen
— A selection of our customers: they trust our expertise
Companies

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— The problem

Quiet quitting & resignations.
The most expensive resignations happen when work and private life can't be reconciled.

One third

of parents resign around parental leave.

One in six people

gives up their job to care for relatives.

Mostly women

carry both, with direct consequences for pay and career

Employees:3.000
10 % Parental leave  ·  15 % Caregiving

At 3.000 employees, around 750 people are in one of these phases at the same time. How well they get through, and how connected they stay to the company, is decided today by which of 200 managers leads them and how well they are supported.

heyGuide navigates employees and their managers.
— The difference

One event.
Two people.
Two fitting pieces of content.

Classic EAP systems help affected people in their challenging life stage, but above all when they already know the questions. The classics: “I didn't know about that” or “If I had known sooner”. Preventing this is what heyGuide does: based on the key data we receive from the caregivers concerned and the company's internal information (benefits, FAQ, news…), we send out automated, individual nudges that give orientation in the here and now. 

Just as innovative is the approach of heyGuide, to involve the manager at the same time and equip them with nudges as well, for a better change of perspective, more orientation and stronger leadership skills. That is the difference between knowledge and change. Towards a family- and care-friendly company culture.

Fred
Fred
MANAGER
Parental leave in 4 weeks Valentin Parental leave starts soon. The handover is coming up.
Acute event Petra Father had a stroke. Everything is happening at once.
Parental leave, 6 months to go Maya In the middle of parental leave. Contact must not break off.

The difference: Despite different life realities and a full schedule, the manager always knows what to do.

— EAP 2 • The integrated EAP

Everything an EAP delivers. Plus what it is missing.

An Employee Assistance Programme is a good offer. It just waits for someone to find it, it doesn't know the company, and it leaves the manager out. These are exactly the three gaps the activation layer closes.

Classic EAP
heyGuide, EAP2
Trigger
The person realizes they need help and looks for it
A life stage event, detected by the system
Access
Hotline or portal, on request
Lands in the inbox, no login and no company device needed
Recipient
The person affected
The person and their direct manager
Knowledge of the organization
None
Benefits, processes, contacts, internal departments
Timing
When someone asks
Before someone asks
Reach
2 to 5 percent of the workforce
Everyone in the life stage, plus their managers
Impact
Helps individuals
Changes how an organization goes through these phases
1The foundation

What already exists is now connected.

heyGuide connects existing benefits, EAPs and internal company information, makes them visible and combines them with the intelligent life stage guides. heyGuide makes it visible in context, exactly when it counts.

Employee Assistance Programmeknown?
Benefits portalknown?
Counselling platformknown?
Works agreementsIntranet
Internal FAQs and formsIntranet
News and internal job postingsIntranet
↓ Integrated, not replaced
2The layer in between

heyGuide detects the moment, selects the content and involves the manager

No login, no search, and HR doesn't have to trigger anything. Four components: three deliver the content, the fourth decides who receives it.

Component 1 Life stage knowledge Law, deadlines, tutorials, guides. Legally reviewed and up to date.
Component 2 Key data of the person Phase, dates, role. When something changes, the delivery changes.
Component 3 What already exists in the company Benefits, processes, contacts, internal departments. Exactly what nobody else delivers.
And from this comes
Component 4 · The tandem logic heyGuide involves the manager Every nudge has two recipients. Employees get what they need at that moment. Their manager gets what they need to know to lead well. From the same event, at the same time, in a different form.
Employees Manager
↓ This is how real life stage support is created
3Goal · Where it lands

Every event reaches two people

In every life stage, every time as a tandem. Without anyone having searched, asked or logged in.

EmployeesDirect manager
Parents Guide
Frederike M.Parental leave, return in 8 weeks
Thomas K.her manager
Care Guide
Petra S.Mother had a stroke, now needs care
Miriam B.her manager

heyGuide is not just another offer alongside the EAP. It is the level at which an offer becomes an experience.

— The heyGuide principle

Individual measures help individuals.
One system helps everyone.

For employees to navigate private challenges safely, you need a system, a north star that guides everyone involved safely through these phases. Our software delivers exactly this system. heyGuide takes on the role: bundles knowledge, steers through stormy times, provides orientation, enables good dialogue and strengthens the bond between employees and the company.

Single solution: starts with the person
Integrated solution: starts with the system

Culture doesn't change through appeals. It changes through repetition. That takes an intelligent system and timely nudges in a full everyday life. 

— The product

What the software can do

The Guides recognize dates, deadlines and changes and automatically deliver what fits. As soon as something changes, the delivery changes too.

Life stage
AnnouncementParental leaveReturn
Matching nudge for the phase →
Nudges at the right time
Content arrives when the life stage needs it. Not by chance and not only on request.
Law
Finances
Care level
Return to work
Everyday life
+ 20 more
Knowledge, legally up to date
One place instead of 14 scattered PDFs. Legally reviewed and always up to date.
Fits the life stage
Childcare subsidy
Care days
Flexible time
Counselling
Making benefits visible
Benefits that contribute to the respective life stage finally get a stage.
FAQ Apply for parental leave
FAQ Care level & benefits
Form Parental leave application ↓
Relief for HR
FAQs and application forms in one central place. That noticeably takes load off HR.
News News from the company
Job Internal job posting: Team lead
Update Important announcement
Reachable despite absence
Even during longer absences, people receive important content: company news and internal job postings.
Q1UsageQ4
Reporting for HR
Usage and impact, aggregated only, never personal.
“How do I start the conversation?”
Strengthening leadership skills
Guides and knowledge for conversations that hardly anyone has often. Step by step, hand in hand.

No app, no interface, no IT project. Ready to go right away.

— Impact

What changes with heyGuide

90 %

rate their employer as more family-friendly.

70 %

of managers feel strengthened in their role.

30 %

less support effort for HR.

200 %

The nudges are so valuable that they get read several times.

— Customer voices

How our customers experience heyGuide

— Enterprise readiness

Ready for procurement, IT and works council

WC

Works council

Promotes work-life balance, voluntary offer, no performance data, no individual usage data.

IT

IT security

Ready to use immediately without IT integration. No interface or SSO effort. EU hosting and two-factor authentication ensure security. GDPR compliant.

→

Onboarding

Intuitive self-service setup by HR admins.
Extensive marketing assets for a successful launch communication.

DE, AT, CH, UK

International

Multilingual, available in up to 110 languages. Country legislation for DE, AT, CH, UK.

The gender pay gap rarely arises at the negotiating table. It arises in the years around parental leave and caregiving. Anyone who has to report on it from 2027 should start where it arises.

FUNDED BY

NBank – wir fördern Niedersachsen
Kofinanziert von der Europäischen Union
Europa für Niedersachsen

We show you how it works and answer open questions.

Curious?

In 30 minutes we'll show you the heyGuide magic